David Ocamb

As I’ve already discussed, it is vital to engage in negative messaging.  However, public affairs campaigns often face a seemingly insurmountable obstacle… how do you push back against a cause that has overwhelming public support?  When an issue advocacy group is defending a position that has 80% public approval, how can you possibly attack it?  The simple answer is… don’t attack it!  One very effective technique is to not directly attack their position but instead to push that group to the absolute extreme and reframe the debate attacking the group for holding an extreme position.  Read the rest of this entry →

The final episode of Jamie Oliver’s television program, Food Revolution, is airing tonight.  The show has garnered surprisingly good ratings for a Friday night slot . Jamie Oliver’s show follows in the relatively new movement of muckraking movies, television shows and books focused on America’s eating habits like the book Fast Food Nation and the movie Supersize Me.  Fast Food Nation and Supersize Me successfully reached influentials, but did not penetrate the public at large.  It remains to be seen if the ratings Jamie Oliver has achieved created a buzz big enough to reach the public at large in a meaningful way and push society over the tipping point.  If it did, the question is … what happens from here? Read the rest of this entry →